It is a paradox many new business house owners face: You are supposed to begin constructing your e-mail checklist earlier than you launch, however how will you appeal to results in one thing that does not exist, even online but?

You are mainly saying, “Hey, join my factor. I swear, it is gonna be a factor!”

What if I instructed you the shaving model Harry’s gathered 100,000 e-mail addresses earlier than its product was even prepared on the market? I will clarify how they did it under, however that is only one case examine of many who show there are a number of methods to do e-mail marketing with out even a website-if you get inventive.

So in the event you’re questioning how you can construct an e-mail checklist with no website, under I break down 5 techniques you possibly can attempt.

1. Host a Giveaway

If you would like fast checklist development, giveaways are an important place to begin. They work effectively for a couple of causes:

You are capable of provide one thing earlier than your product is prepared, and other people love free stuff.

The deadline-driven nature of giveaways lends a way of urgency to your marketing campaign.

In the event you associate with influencers or different companies, you possibly can skyrocket the virality of a giveaway.

Even when your personal product is not prepared but, you possibly can leverage companions’ products as prizes.

Nonetheless do not consider these things works? Rafflecopter grew its e-mail checklist from zero to 35,000 utilizing its personal giveaway software program. Travel weblog Who Wants Maps doubled its e-mail checklist in seven days with out spending a dime by partnering with manufacturers to sponsor the giveaway prizes. Foundr landed 13,603 e-mail signups in 10 days by holding a contest.

Discovering a Giveaway Prize When You Do not Have a Product

You would be shocked what number of companies can be prepared to offer their products as prizes in your giveaway. You simply need to ask your self, “What’s in it for them?”

Usually, in the event you can show to them that your giveaway can have a powerful attain (by sharing your present e-mail checklist measurement or social media following, for instance), you may get sponsors onboard.

However in the event you’re studying this submit, you in all probability do not have an enormous attain but. So one other tactic is to supply to share the e-mail addresses you collect from the giveaway with the sponsoring business. In the event you do that, be sure you embody in your giveaway phrases and situations that you may be sharing individuals’ data with third events.

Here is how Mariah Coz of Femtrepreneur did it. After she launched her giveaway and gathered new e-mail addresses, she stored the giveaway checklist separate from her principal checklist. As a result of her target market was business house owners considering webinars, the primary e-mail to her new checklist of giveaway subscribers had a powerful name to motion to unsubscribe in the event that they weren’t considering getting extra emails about webinars.

After that, those that caught together with her checklist obtained three extra emails that have been a part of the launch sequence selling her online course on how you can use webinars in your business. You may really obtain her actual post-giveaway e-mail sequence templates right here.

Find out how to Host a Giveaway When You Do not Have a Website

Even when you do not have a website, you possibly can host a giveaway entry type utilizing certainly one of these websites:

ShortStack

Wishpond

Vyper

PromoSimple

They’re going to host the giveaway on their platform, offering you with a hyperlink you possibly can share or embed elsewhere.

The wonderful thing about utilizing giveaways to develop your e-mail checklist is that folks love free stuff. However the unhealthy factor about utilizing giveaways to develop your e-mail checklist is that… individuals love free stuff CBT Mass Email Sender for Bulk Email Blasts.

Which means you are in all probability going to draw lots of people who solely subscribed as a result of they needed to win the prize. That is fine. All which means is you have to filter out those that aren’t actually considering your business.

2. Create a Easy ‘Coming Quickly’ Touchdown Web page

Whereas constructing a full website in your business takes time, that does not imply you possibly can’t put up a easy touchdown page now that gathers e-mail addresses earlier than launch.

Keep in mind our pals at Harry’s? The shaving model launched in March 2013 to a whopping 100,000 e-mail subscribers. Co-founder Jeff Raider breaks down how they did it on the Tim Ferriss weblog.

Briefly, Harry’s created a two-page “microsite” with these components:

A splash page that mentioned “Harry’s is coming” and requested for an e-mail tackle so subscribers may very well be the primary to know

A second page that had a referral rewards program. It contained a shareable hyperlink, and the extra individuals they acquired to subscribe, the larger the prize the entrant earned.

Raider makes no point out of paid promoting for his or her pre-launch microsite, so it sounds just like the pure virality of the referral rewards program made word-of-mouth marketing their greatest buddy for this pre-launch part.

So how will you do one thing just like what Harry’s did?

Step 1: Decide a touchdown page tool.

Instruments like Leadpages and Instapage permit you to shortly put up a easy one-page website to seize e-mail addresses with none technical know-how.

how you can construct an e-mail checklist with no website instance from Leadpages

Step 2: Decide an e-mail marketing service.

Some choices embody:

Market Hero

Get Response

Aweber

MailChimp

As a result of it is free as much as 2,000 subscribers, I like to recommend beginning with MailChimp.

Step three: Combine your e-mail marketing service along with your touchdown page.

Now, you simply have to hyperlink your e-mail marketing service to your touchdown page. To determine how to do this, search the helpdesk of your chosen touchdown page tool. Here is a information on how you can hyperlink Leadpages with MailChimp.

Step three.1 (Non-obligatory): Add referral functionality.

To essentially skyrocket your checklist’s development, you will need to construct some virality into your touchdown page. One technique to obtain that is to make a referral program the place subscribers are rewarded for referring different subscribers.

Now, Harry’s did this in a method that requires technical information. In the event you’ve acquired that, you possibly can make the most of their pre-launch marketing campaign page code on this submit. If you do not have a developer that can assist you, there’s a better method. You need to use KickoffLabs AnyForm integration so as to add a viral enhance with referral monitoring to Leadpages or Instapage.

Step four: Share with your mates, family, and business connections.

To present your marketing campaign an preliminary enhance, personally e-mail your mates and family and ask them to share. And when you’ve got connections in your trade, e-mail them too. This was an enormous a part of the success that Harry’s skilled. Do not be shy. You have gotta begin someplace.

The Best Strategy to Set Up a Fast E mail Choose-In Touchdown Web page

Now, if the above steps have been a bit an excessive amount of so that you can deal with proper now, there’s a a lot simpler, cheaper, and quicker technique to arrange an e-mail opt-in touchdown page: your e-mail marketing service.

In the event you selected MailChimp or Aweber, every one really comes with built-in touchdown pages. These will not be as customizable and will not be capable of deal with referral packages, however they get the job completed in the event you simply want a spot to ship individuals to join your e-mail checklist.

Here is what it seems to be like inside MailChimp. You simply go to Lists > Signup kinds:

Use MailChimp to construct an e-mail checklist with no website

Then, choose Kind Builder, and you’ll customise a signup type that creates a novel URL so that you can use:

If word-of-mouth marketing would not do the trick, take into account investing in Fb advertisements and different social media websites to drive site visitors to your touchdown page.